How to Sell to a First-Time Homebuyer

by Maryann Ross Levanti 07/17/2022

First-time homebuyers are an important subset of potential customer every agent and seller should know. As younger generations reach the age and stage of wanting to purchase a home, they’ll be entering the market with specific needs. If you’re selling your home—either through an agent or by owner—here are some of the most important things to do to appeal to this key market:

Be Transparent

Today’s new homebuyers are more educated and well-informed than ever before. There are countless free resources available for learning the ins and outs of buying your first home, which means most homebuyers will come into the market well-prepared. Therefore, it’s crucial to be as transparent and honest as possible in your selling.

Massaging numbers and trying too hard to appeal to emotion might raise red flags for buyers who have learned to be wary of such sales tactics. Be honest and open with first-time buyers and you’ll establish a better working relationship.

Prioritize Maintenance

First-time homebuyers come in all varieties of economic situations. Rather than assume they have less or more money to spend than other demographics, focus on what will appeal to everyone: a well-maintained property. Put in the extra effort and money to make improvements and upgrades that will make the home move-in ready rather than a “money pit.”

Most first-time homebuyers are likely not looking for a fixer-upper property; therefore, the better care and detail you can put into maintenance, the better your chances will be.

Research & Highlight Relevant Amenities

Style trends come and go and so do the specific priorities of first-time homebuyers. It’s important to figure out what new buyers are looking for today. Highlighting desirable amenities and features will help your property look its best to first-time homebuyers with specific priorities in mind. One prominent example of this is energy-efficient appliances.

If the home has a tankless water heater or a smart thermostat system, these are perfect details to highlight in the listing. Focus on what will be most relevant to a first-time homebuyer today rather than rely on what might have been popular in the past.

As with any generalization of a large group of people, not everything will be accurate. However, the better you can understand what a first-time homebuyer actually needs and wants, the better you’ll be able to sell to them.

About the Author
Author

Maryann Ross Levanti

I'm Maryann Ross Levanti, looking forward to meeting you and helping you find your new home and/or sell your current one. I've lived in Fairfield County the majority of my life - grew up in Westport, (Coleytown, Coleytown, Staples), undergrad at UPenn, masters from Edinburgh, Scotland. I'm ABR and GRI certified, and hold a broker's license in real estate, as well as a provisional appraiser license. Additionally, I am the exclusive agent for CCO Habitats - a HOBI award winning building company which regularly offers new construction homes as well as renovated homes to the market in Westport. In my 20 plus years of selling homes, I've learned many things - among them - the customer is not always right. Nor am I. However, if we work together we have a much better chance of being correct and either getting your home sold or finding the home that best suits your needs. Yes, I'm outspoken and opinionated. But anyone with a license can open a door - wouldn't you rather have doors opened by someone who actually tells you the truth and is willing to put her years of experience and knowledge into working 24/7 for you to help you understand what you're getting into? You may not always like what you hear, and there are no crystal balls in this business. But I believe an informed decision is always better. Hopefully you do too! As a yearly winner of the Connecticut Five Star Realtor award and frequently repeated recipient of customer service awards indicate; my priority is you, my client, and my clients appreciate it. Put my local knowledge, professional skills, ethics and dedication to work for you - give me a call 203.984.5157.